Incredible Trade Show Marketing Plan References. Make sure your goals are manageable and measurable. The industry of trades shows in this century need to be thought of as two separate strategies:
Web a trade show is an event where businesses in a given industry or vertical get together to show off their latest and greatest products, services, or features. Set your goals two questions you should ask yourself when planning for your trade show is, “why is my company attending, and what do we hope to achieve?” clarifying your objectives and setting your goals will keep your team on track throughout the planning process. Get tips on how to promote, engage, and follow up with your leads.
